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March 15, 2010
Now before you shake your head wondering just why I would want to compete in this retail environment … let me tell you about "Phil's." Phil's Supermarket®, is the first virtual supermarket – and will officially open its cyber doors on Monday, May 7th, at 11:30 am Eastern Time. Located on Food Island, in the innovative 3-D virtual reality world of Second Life, Phil's kicks off the future of super-marketing simultaneously in the real and virtual worlds at the Food Marketing Institute show in Chicago at the Kraft booth, #1138. more...
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Xtreme Retail News & Features
New Software Looks to Coordinate Existing Video Security Systems A Massachusetts company has come up with a software solution that seems to pull together a number of in-store video and technology components to create a more effective security system to fight employee and consumer theft that costs retailers more than $37 billion a year.
What Makes Online Shoppers "Click"? Millions of holiday shoppers are bypassing the traditional "hustle and bustle" of lines, traffic, and busy stores and are looking to the Internet to make purchases. Academic researchers researched what makes consumers choose the Internet.
Do You 'YouTube'? Founded in early 2005 as a free online hub for sharing and watching original videos, You Tube has quickly risen from its home-grown roots to a full blown entertainment destination with millions of viewers.
New System Seeks To Change Prism Of In-Store Marketing A consortium of retailers and manufacturers – including Wal-Mart, Walgreen, Procter & Gamble, and Coca-Cola – has developed a new technology system designed to measure the effectiveness of in-store marketing efforts.
Survey Suggests Women Consumers Have More Time Than Money (or at Least Shop that Way) A new study released by Shop Smart magazine, published by Consumer Reports, suggests that almost nine out of ten American women shoppers are concerned with getting the best price on the products they buy.
Customers and The CAD CAD (or computer-aided design) programs have long been a staple of architects and engineers. Facilitating project development from concept to completion, CAD serves a wide range of fields, including civil engineering, cartography...
At The Modern McDonald's, You Deserve Wi-Fi (and More) Today The extent to which Internet connectivity has made its way into the consumer arena at retail became clear recently when McDonald’s acknowledged that some 7,000 of its fast food restaurants are equipped with Wi-Fi systems.
We need your input! Help us make XR23 better! Take this Quick Poll.
ERA's Annual Research Study Consumers are growing accustomed to having an abundance of information at their disposal through multiple channels, but they might not be ready to use all of the new technologies available to them, according to the Electronic Retailing Association's (ERA) recent findings in their 2006 Annual Research Study.
Stanford/UCLA Study: Circulars Influence at Least 10% of Major Shopping Trips Chain executives believe that circulars, a mainstay promotional vehicle for supermarkets for decades, draw consumers to their stores for different product and price features each week.
Online Generation Y When young Americans meet today in social situations, the question isn't usually, "Can I have your phone number?" ... it's, "Are you on MySpace?"
Online Sales to Reach All Time Highs this Holiday Season Tis the season to be online! Thanks to technology and the evolution of the cyber retail experience, shoppers this year plan on taking advantage of the ease and convenience of buying online.
The New Wave of Credit Cards: Form vs. Function? When American Express introduced their transparent "Blue" card in 2001, they were a revelation. Rather than appealing to customers with an offer of low-interest rates or frequent flier miles, these sleek and attractive cards gained attention because of their unique appearance.
Hip Websites to Check Out! We've been surfing the net in search of the "hipper" side of the retail worldwide web. Each issue we feature websites that standout by providing creative designs, interactive features, or innovative services.
Hip Podcasts to Check Out! We've been surfing the net in search of the "hipper" side of retailers. Each issue we feature podcasts that standout.
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In our new weekly feature, Being the Shopper, we will showcase real shopping experiences - the good, the bad, and of course the ugly! These video clips are unrehearsed, unscripted and unplanned shopping events that are designed to highlight the opportunities that build on, or diminish, the shopping relationship.
Most retailers today put customer service as a top priority...but the question is just how well these principles are instituted at retail.
We've reached out to our consumer panel on SupermarketGuru.com to send us their experiences captured on video phones, cameras and even handicams. Each week we will pick the best in each category and post on the site.
So take a look at what your shoppers are experiencing...and what we need to do to make the shopping experience that much better...
 What happens when The Great Steak & Potato Company can't answer, "Where's the beef come from?" – our hungry shopper finds their customer service lacking. Watch our undercover exposé.
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 The future of the Web and the impact on retail In previous columns I have discussed the impact of the Next Generation Internet, the Semantic Web, and the Personal Network on the retail-consumer interaction. These technologies are now being included in the planning for the next generation of the retail store. I would like now to discuss how these technologies might be combined to create happier customers for the retailers who implement them correctly.
Web 2.0
The next generation of Web applications are generally referred to as the Web 2.0. This October is the two year anniversary of the first Web 2.0 Conference in San Francisco and we are already starting to see an impact on the type of applications predicted at the conference.
If you look back at the fifteen-year history of the commercial use of the Internet, we see an evolution in complexity, speed, usefulness and desirability of what people use the Internet for. The consumer started with 1200 bps e-mail and went through Internet Service Providers, bulletin boards, forums, gophers, ftps, the WWW, Mosaic, Netscape, Instant Messaging, Blogs, Voice over IP and MySpace on Broadband. more...
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